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Quantitative and Qualitative Research Methods

Quantitative and Qualitative Research Methods
Table of Contents

Hello there! I am Dr. Friederike Jurth, and today we will delve into the world of research methodologies. We will primarily look at quantitative and qualitative research methods and try to understand their distinguishing aspects.

Quantitative and Qualitative Research: A Comparative Analysis

One of the first steps in conducting a study is deciding on the type of research approach to employ. Primarily, you have two choices: quantitative research and qualitative research.

  • Quantitative Research: This method facilitates the testing of hypotheses. It predominantly revolves around data that is numerically based and graphically represented. This approach necessitates a more extensive sample size, and the subsequent analysis employs mathematical and statistical means.
  • Qualitative Research: This is quite the opposite of its quantitative counterpart. It allows for the formulation of hypotheses, primarily deals with data represented in words, and requires fewer respondents. The interpretation of this type of data involves summarization, categorization, and interpretation.

Choosing the Right Approach

Now that we know the difference, the next question is, when should we use which approach? The answer lies in your research goals. If your intent is to confirm or test a theory, then the quantitative approach suits you best. However, if your objective is to explore or comprehend an idea, the qualitative approach is your best bet.

There’s a third approach that merges the strengths of both. This is known as the Mixed Method. But, how does this work in a real-life scenario? Let’s examine it with a tangible example.

An Illustrative Example

Assume we want to understand the level of satisfaction among students in their academic journey. Both quantitative and qualitative methods can provide distinct insights into this question.

  • If we adopt a quantitative approach, we could survey 300 university students, asking them questions like “On a scale of 1 to 5, how pleased are you with your professors?” After collecting the data, statistical analysis could lead to conclusions like “Students rate their professors 4.4 out of 5 on average.”
  • However, if we decide to use a qualitative approach, we could interview 15 students, asking open-ended questions such as “How content are you with your studies?” or “What improvements could be made to the program?” Then, we would transcribe the interviews and identify patterns or recurring themes. For example, we might conclude, “Students wish for more personalized guidance from their professors.”

Using a mixed method, we would begin by interviewing students to gather in-depth insights and formulate a hypothesis. For example, suppose we discern from interviews that students favor individual tasks over group projects. In that case, we can subsequently verify this hypothesis on a larger scale using survey research. We could also reverse this process: start with a survey for a broader view and then conduct interviews to comprehend the underlying reasons.

Data Collection: Quantitative and Qualitative

For the quantitative approach, data collection can be done through online or in-person surveys, phone interviews, or direct observations. Experiments are another practical tool for quantitative data collection.

On the other hand, the qualitative data collection process differs significantly. Interviews, focus groups, case studies, or literature reviews can be used to gather qualitative data.

Well, that’s it for this discussion! If you found this content valuable or if you have any queries, feel free to leave your comments. Looking forward to our next exploration!

About the author:

Picture of Dr. Friederike Jurth
Dr. Friederike Jurth

Possibly you already heard of me through different media channels. My name is Dr. Friederike Jurth, and I hold a certificate from Harvard in Higher Education Teaching. Since 2010, I have given lectures on Methodology, Empirical Research, Anthropology, and Transcultural (Music) Studies in collaboration with universities in the United States, Germany, Spain, and Brazil. In 2010, I began a 7-year-long fieldwork project in Rio de Janeiro and have since presented my research at conferences worldwide, including in Japan, the United States, Australia, Brazil, Thailand, Switzerland, and many other countries. Additionally, I have worked as a lecturer and researcher with Germany’s renowned UNESCO Chair.

After completing my doctoral dissertation with summa cum laude, I aimed to unite, condense, and share the steps, ways, and details of my unique methodological and structural approach that I developed during my Ph.D. and that ultimately helped me achieve this result. By concentrating and putting them together into an elaborate academic conception, MyThesis Academy was born. Motivated by the sole aim and objective to help my students through all steps and stages of their thesis journey, MyThesis Academy enables them to achieve their best possible results in the shortest time, independent of their specific area of research.

In addition to my extensive teaching and research experience, I am part of the authors of the Cambridge Companion to Music in Brazil 2024, published by Cambridge University Press & Assessment, where I contribute as a Cambridge Author. This work is a co-operative project conducted remotely from Cambridge, England, United Kingdom.

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